Goodyear
Flagship Communications and Exhibit Design
The 11,700-sq.ft. Summit Mall store, is Goodyear’s primary “test-and-learn” location for new customer-interaction concepts.
This Merchandising and Communications program was designed to help consumers understand what the store is about, what’s available to them and why something may be important to them.
Our goal was to inform, educate and empower the customer and staff, convey the Goodyear brand in retail and communicate the product and services offered clearly.
The new tire stands and Your Tires displays facilitate conversations empowering the consumer with knowledge of the Goodyear products and services available for their vehicle.
“We believe that customers will be able to make more knowledgeable decisions while consulting with experts and having better visibility to the work done on their vehicle.”
– Fred Thomas, VP, Goodyear Retail.