Citibank
Smart Banking Worldwide
Our goal was to transform retail banking, to move away from product-centric and towards customer-centric. To provide people with clear information, direct connections and simple tools.
The Citibank User Interface is an integral part of the Smart Banking approach, conceived to make banking more relevant by bringing simplicity, ease-of-use and personalization. The digital user interface informs customers about product and service options, facilitates sales and automates standard banking transactions.
A new ecosystem, ranging from mobile to multistory, with facilities when and where the customer need them. A core set of values that required rethinking the products and services, environments, behaviors, technology and communications.
Prior to Smart Banking in Japan, Citi was 57th in customer satisfaction in Japan according to the annual Nikkei survey. The next year, they were number 1.