Athleta
Community Zone
Sustaining the Athleta message that “A woman athlete is her most powerful self when she’s fully engaged in the moment...” was the inspiration for the Athleta Community Zone. The experience enables Athleta to build relationships with their customers and evolve in a way where the community of women can also learn, connect and support each other
The zone features a gathering table with embedded tablets to enable browsing of events, classes, community posts and online product purchases. Local stories and contacts are available for self-discovery or available for the staff as a resource.
The community zone extends that Athleta offering of connecting women with varying degrees of fitness through in-store activities and elevating the role of each store as a center of support and connectivity.