Acure Digital Vending
JR East Water
Japan has a staggeringly high density of vending machines — about 4.9 million nationwide. With the new digital offering we sought to bring more delightful interactions with vending.
This sentient attendant is able to make thoughtful suggestions, via facial recognition cameras, and collect valuable sales information all to benefit the vending experience. Age and gender are determined of an individual who approaches the device, displaying recommendations based on this data. selecting a product brings up additional information about it prior to purchase, and after the sale, the screen displays a ‘thank you’ message.
Acure makes use of its ‘intelligent marketing’ system even when not in use by a customer, to display advertising imagery appropriate to the time of day, temperature and season.
The company has calculated that their machines make approximately two times the number of sales of other vending machines at Shinagawa station.
Winner of Hong Kong Design Centre, Bronze Award in 2011 and the IDEA Silver in 2013.